Posts about Content marketing

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  1.    Knowledge spotlight: Creating persona-driven content
    CreativityContent marketing

    Knowledge spotlight: Creating persona-driven content

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: Creating persona-driven content"
  2.    Knowledge spotlight: Rooting creativity in culture
    CreativityContent marketing

    Knowledge spotlight: Rooting creativity in culture

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: Rooting creativity in culture"
  3.    Knowledge spotlight: Creative mindset 101
    Agencies & partnersBrand purposeCreativityContent marketing

    Knowledge spotlight: Creative mindset 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: Creative mindset 101"
  4.    Knowledge Spotlight: Content production 101
    Agencies & partnersAgency evaluationContent marketingMarketing operations

    Knowledge Spotlight: Content production 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Content production 101"
  5.    WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer
    Global Marketer WeekContent marketing

    WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer

    The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the…

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  6.    Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023
    CreativityContent marketingDigital media transformation

    Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023

    Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.

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  7.    WFA launches Global Marketer of the Year 2022
    Brand purposeBrand reputationCreativityGlobal Marketer of the YearMarketing effectivenessMarketing structureContent marketingMarketing capabilitiesMarketing operations

    WFA launches Global Marketer of the Year 2022

    Partners with The Drum to celebrate global and regional marketers and the work…

    Read more about "WFA launches Global Marketer of the Year 2022"
  8.    Creative effectiveness is not about taking risks
    CreativityMarketing effectivenessContent marketing

    Creative effectiveness is not about taking risks

    Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…

    Read more about "Creative effectiveness is not about taking risks"
  9.    Reversing the decline in advertising effectiveness
    Brand reputationCreativityContent marketing

    Reversing the decline in advertising effectiveness

    To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…

    Read more about "Reversing the decline in advertising effectiveness"
  10.    Accelerated sponsorship
    Agencies & partnersCreativityInfluencer marketingGamingContent marketing

    Accelerated sponsorship

    Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…

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  11.    Advertising has rebranded diversity, and it isn’t a positive change
    Advertising & policyInclusive marketingContent marketing

    Advertising has rebranded diversity, and it isn’t a positive change

    Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…

    Read more about "Advertising has rebranded diversity, and it isn’t a positive change"
  12.    Knowledge Spotlight: How to turn content into revenue
    Agencies & partnersContent marketingMarketing operations

    Knowledge Spotlight: How to turn content into revenue

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: How to turn content into revenue"